Clarity, Conversion, and Cohesion — Built Into Every Step

Person in black leather jacket smiling in front of a textured white brick wall with windows.

I take time to understand your goals, your audience, and your industry so every word supports a larger strategy — not just a story, but a system built to convert.

Conversion-Focused Copy & Implementation

WEBSITE STRATEGY & COPY

Strategy session + up to five pages of conversion-focused website copy, including SEO meta descriptions.

WEBSITE AUDIT & MESSAGING OPTIMIZATION

In-depth review of your current website with strategic edits to improve clarity, positioning, and conversion.

SALES PAGES & STRATEGY EXECUTION

Long-form sales pages designed to position your offer clearly, build trust, and drive decisive action.

EMAIL SYSTEMS & CAMPAIGN STRATEGY

Strategy session- Welcome Email Sequence OR  Launch/Sales Email Sequence, Newsletter Retainer

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Web Design In Squarespace

Strategy, messaging, and website implementation — handled cohesively from start to launch.

Your website should do more than look good — it should guide visitors clearly toward inquiry, booking, or purchase.

I design clean, professional Squarespace websites that prioritize clarity, user experience, and conversion.

  • Brand foundation required prior to website build (logo and brand color system at minimum). Referals available.

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Three Steps to a Smarter Marketing System

STRATEGY

We begin with a focused discovery process. You’ll complete a detailed intake so I can understand your goals, audience, and competitive landscape. From there, we meet to align on priorities and define the strategy before any writing begins.

RESEARCH AND POSITIONING

Next, I analyze your industry, competitors, and target market to identify strategic opportunities. This phase ensures your messaging is differentiated, credible, and aligned with your growth goals.

EXECUTION & REFINEMENT

With strategy defined, I develop your messaging and implement the agreed-upon deliverables. You’ll receive your materials by the scheduled deadline, followed by a structured review period to refine and finalize.

GET A SMARTER MARKETING SYTEM

 FAQ’s

  • Squarespace is a powerful, secure platform that’s ideal for service-based businesses who want a professional website without the complexity of constant plugin maintenance. It offers strong design flexibility, built-in SEO tools, reliable hosting, and an intuitive backend so your team can make updates confidently after launch.

  • Yes. For businesses that primarily generate leads, book consultations, or showcase services, Squarespace offers all the functionality required — including contact forms, scheduling integrations, landing pages, email capture, and analytics.

    If your business requires advanced custom development or highly complex integrations, we’ll discuss that upfront before moving forward.

  • I require a foundational brand (logo and color system) prior to website development. If you need branding support, I’m happy to refer you to a trusted designer before we begin.

  • Most website projects take 4–8 weeks depending on scope and responsiveness during the review process. Clear timelines are outlined before we begin.

  • While I prioritize working with established Southern Idaho service businesses, I occasionally take on projects outside the region if there’s strong alignment.

  • I offer standalone messaging and sales page projects when they align with a larger strategic goal. We’ll determine the best scope during your strategy call.