What can a sustainability copywriter do for your business?
In short, a lot!
In the world of sustainability, there is an inherent conflict with the consumerism that fuels our economy.
From this perspective, copywriting and sales in general, seem to be at odds with the heart of the green movement.
Copywriting, at its core, is sales writing. It’s targeted, specific, and ultimately helps customers take action and businesses to make sales and grow consumer engagement.
If you own a sustainable business, you should be marketing your business now more than ever!
The market is flooded with products and services that are doing a great deal of damage to our environment.
For green products to compete, green businesses have to employ top-notch marketing strategies that convert. I’ll help you find your voice and your stride so you can stand out and start making a difference!
Here’s What I Can Do For Your Sustainable Brand!
Strategy Session
In just one hour, we can identify your target market, create a brand identity to guide your social media presence, and lay out a strategy for your first month of IG content. This is the perfect package for the sustainable brand that’s just getting started or the solopreneur business owner who wants to expand their online reach.
Website Copy
Whether you’re new to business online, or maybe you’re ready for a website makeover, creating or revamping a website can be overwhelming. But you don’t have to do it all alone. I’ll work closely with you to create copy for your website that is authentic and true to your brand. From sales pages that convert, to an about me bio that builds trust… let’s get your website copy written in as little as 10 days!
Email Marketing
Newsletters, Launch Sequences, Welcome Sequences, Special Offers
Online businesses tend to overlook email marketing, and may even think it’s outdated. But email marketing is key to any online business’s growth--especially one with a world-changing mission like yours! I’ll write emails in your brand voice that demand to be opened. A good email sequence keeps your subscribers engaged and informed, so when it’s time to buy, it’s a no-brainer. In the world of sustainability, there are endless opportunities for sharing valuable information with your consumers that will not only help them, but also help the environment!
Social Content & Blogs
One of the keys to effective marketing is consistency. If you are struggling to keep up with the amount of content required to optimize your SEO and grow your IG following, it’s time to add someone to your team!
I’ll write your IG posts, blogs, or a weekly newsletter. Who better to write your sustainability content than a knowledgeable environmentalist with years of research experience? I’ve also worked as a highschool teacher so I know how to turn a complicated subject into simple and accessible content for your audience. Let’s fuel your marketing with accurate information rooted in scientific evidence!