Web Copy, Squarespace Design, Booking Software Research & Setup
BANANA BAG WELLNESS
Banana Bag Wellness
Mobile Infusion Company
Scope: Website Strategy, Copy & Squarespace Design
Website: www.bananabagwellness.com
The Strategy
We approached the project as a positioning exercise first.
Messaging was crafted to reflect the brand’s fresh, confident tone while maintaining clarity around medical expertise and safety standards. Every page was structured to guide visitors seamlessly from curiosity to action, with clear explanations of services and intuitive navigation.
The design and copy worked together to create a cohesive online debut — bold enough to stand out, structured enough to convert.
The Challenge
As a sister company to Hive Hot Yoga, Banana Bag Wellness set out to disrupt the traditional mobile infusion experience. Founded by two sisters and nurses, the brand wanted to move away from a sterile, clinical aesthetic and instead present a bold, culturally relevant alternative.
The challenge was clear: create a website that felt edgy and modern — without compromising medical credibility, clarity, or trust.
The site needed to:
Differentiate from traditional infusion clinics
Balance personality with professionalism
Clearly communicate services and safety
Support bookings and inquiries
Establish a strong first impression at launch
The Result
Banana Bag Wellness launched with a distinctive digital presence that immediately set them apart in a traditionally clinical industry.
The website captures the brand’s personality while reinforcing professionalism, helping attract a modern audience looking for a wellness experience that feels both credible and culturally relevant.