WEB COPY, COURSE LAUNCH EMAIL SERIES
MEGAN WEEKS DESIGN CO.
The Challenge
Megan is a web designer, YouTube creator, and course educator with a distinct minimalist aesthetic and a highly engaged audience. As her business evolved, she needed messaging that could clearly guide multiple audience segments — from DIY website builders to students interested in her educational content — toward the right offer.
Her website needed to:
Clarify her positioning as both service provider and educator
Differentiate her design philosophy
Create a clear pathway between free content and paid offers
Support future course launches
The Result
Megan launched her course with a cohesive, aligned messaging system that connected her website, audience, and email list into a unified experience.
Her brand now communicates clearly across platforms, guiding her audience seamlessly from content consumption to conversion.
The Strategy
We approached the website as a structured ecosystem rather than a static portfolio.
The messaging was refined to clearly segment her audiences while maintaining cohesion across her brand. Each page was strategically structured to guide visitors toward the appropriate next step — whether booking design services or exploring educational resources.
Following the website overhaul, we extended the strategy into a launch-focused email sequence. The goal was to nurture trust, reinforce authority, and move subscribers confidently toward enrollment.
The email campaign was designed to:
Reinforce her expertise and teaching philosophy
Address common objections
Build momentum leading up to enrollment
Drive action without compromising her authentic voice
LINK:
https://www.meganweeksdesignco.com
Megan Weeks
Web Designer & Course Creator
Scope: Website Copy Strategy & Course Launch Email Series