WEB COPY, DESIGN & NEWSLETTER MANAGEMENT
HIVE HOT YOGA
Hive Hot Yoga
Yoga Studio | Twin Falls, Idaho
Scope: Website Strategy & Copy, Squarespace Design & Development, Sales Pages, Ongoing Email Marketing
Website: hivehotyoga.com
The Strategy
We built the website as a conversion-focused foundation for the studio’s growth. Messaging was structured to address objections, guide new visitors toward their first class, and create clarity around memberships and offerings.
As Hive expanded, I developed high-converting sales pages for retreats, workshops, and special events — ensuring each launch had a clear narrative and strong calls to action.
In parallel, I took over management of the studio’s bi-weekly newsletter, transforming it from an announcement tool into a strategic engagement channel designed to nurture community, promote events, and increase retention.
The Challenge
When Hive Hot Yoga first launched, the studio needed a website that clearly communicated its modern, inclusive philosophy while easing common hesitations about trying a new yoga studio.
The site needed to:
Reflect the studio’s welcoming and culturally relevant brand
Answer common questions for new students
Simplify class booking and membership exploration
Establish credibility in a growing local market
As the business expanded, Hive also needed strategic support for retreat launches, workshops, and ongoing student communication.
The Result
Over the past four years, Hive’s newsletter average open rate increased from 20% to 44%, reflecting stronger engagement and audience connection.
The website continues to serve as a central growth tool for the studio — supporting enrollment, event sales, and brand consistency — while our ongoing collaboration allows marketing to evolve alongside the business.